ANNA MAGLIANO
ANNA——--
annacmagliano@gmail.com
I’m an award-winning marketing manager with 7+ years of experience crafting strategic and creative direct-to-consume campaigns for leading brands, managing multi-million dollar budgets to drive growth and engagement via experiential, social media, influencer, and performance media marketing resulting in over 1 billion impressions.
Consumer Marketing Manager at HBO & Max
Camilo: El Primer
Tour De Mi Vida Documentary
Launched Camilo: El Primer Tour De Mi Vida documentary in the US and LATAM. Drove awareness, and viewership through a broad-reaching marketing campaign engaging his fans, La Tribu.
Menudo:
Forever Young
At the 2022 Puerto Rican Day Parade, we gave existing and new fans a sense of FOMO by making them remember, or wish they were there, for the Menudo mania.
To announce the release of Menudo: Forever Young, HBO MAX showed up at the National televised Puerto Rican Day Parade on June 12th in NYC.
Pa’lante also attended the PRD Gala with former Menudo talent to give back to the community, gifting a scholarship to a music student.
To amplify the tune-in message, we captured a series of interviews with Luis Guzman to leverage during premiere week.
The Flight Attendant
In The Flight Attendant season two, the stakes are higher, the mystery is more elaborate, and the thrills take flight globally. Our campaign zeroed in on just that, showcasing that DANGER FLIES DIRECT.
Combining this intriguing theme with the series’ signature global travel backdrop to connect with multicultural audiences, our efforts focused on an immersive premiere event and influencer content that brought the unique blend of dark humor and danger in the series to flight, while showcasing the diverse cast to broaden multicultural appeal.
A recap that landed just right voiced by Yvonne Orji.
The Penguin
In partnership with New York Latino Film Festival, Max transformed Washington Heights' Quisqueya Plaza into a Gotham- inspired block party to cap off the summer and build excitement for Max’s upcoming series, The Penguin. The NYLFF shut down the plaza for an exclusive Gotham takeover complete with immersive activities and creative nods to the iconic cityscape.
The evening culminated in an exclusive screening of The Penguin's first episode, personally introduced by the show’s star, Rhenzy Feliz.
Warrior Season 3
In partnership with multicultural artists, 3 murals were created in SF, NY, and LA to celebrate the 50th anniversary of Bruce Lee and the upcoming new season of Warrior. Additionally, an immersive AR experience for fans was included in the murals and available online to place the fans in the world of Warrior.
Campaign was selected as the winner of a Clio Award, Reggie Award, Shortys Award and Webby Honoree.