ANNA MAGLIANO
annacmagliano@gmail.com
I’m an award-winning marketing manager with 8+ years of experience crafting strategic and creative direct-to-consume campaigns for leading brands, managing multi-million dollar budgets to drive growth and engagement via experiential, social media, influencer, and performance media.
Current: Marketing Manager at HBO & Max
Camilo: El Primer
Tour De Mi Vida Documentary
Launched Camilo: El Primer Tour De Mi Vida documentary in the US and LATAM including development of key art, trailer and exclusive content capture with Camilo. Drove awareness, and viewership through a broad-reaching marketing campaign engaging his fans, La Tribu, through fan screenings across US markets.
Creative Direction, Experiential Activations, Talent Relations, and Paid Media (Digital + OOH).
Menudo:
Forever Young
At the 2022 Puerto Rican Day Parade, we gave existing and new fans a sense of FOMO by making them remember, or wish they were there, for the Menudo mania.
To announce the release of Menudo: Forever Young, HBO MAX showed up at the National televised Puerto Rican Day Parade on June 12th in NYC. To further amplify the tune-in message, I led a content series of interviews with Luis Guzman to leverage during premiere week.
Creative Direction, Experiential Activations, Talent Relations, Social Media, and Paid Media.
The Flight Attendant
In The Flight Attendant season two, the stakes are higher, the mystery is more elaborate, and the thrills take flight globally. Our campaign zeroed in on just that, showcasing that DANGER FLIES DIRECT.
Combining this intriguing theme with the series’ signature global travel backdrop to connect with multicultural audiences, our efforts focused on an immersive premiere event and influencer content that brought the unique blend of dark humor and danger in the series to flight, while showcasing the diverse cast to broaden multicultural appeal.
Creative Direction, Experiential Activations, Talent Relations, and Influencer Marketing.
A recap that landed just right voiced by Yvonne Orji.
Warrior Season 3
Partnered with multicultural artists to create 3 murals in SF, NY, and LA to celebrate the 50th anniversary of Bruce Lee and the upcoming new season of Warrior. Additionally, an immersive AR experience for fans was included in the murals and available online to place the fans in the world of Warrior. Hosted influencer screenings in partnership with Buzzfeed to driving cultural impact for the series.
Campaign was selected as the winner of a Clio Award, Reggie Award, Shortys Award and Webby Honoree.
Creative Direction, Experiential Activations,
Influncer Marketing, Talent Relations,
and Media Partnerships.
The Penguin
Partnered with New York Latino Film Festival to transform Washington Heights' Quisqueya Plaza into a Gotham- inspired block party to cap off the summer and build excitement for HBO’s upcoming series, The Penguin. We shut down the plaza for an exclusive Gotham takeover complete with immersive experiences and creative nods to the iconic cityscape.
Amongst community and influencers, the evening culminated in an exclusive screening of The Penguin, introduced by the show’s star, Rhenzy Feliz.
Creative Direction, Experiential Activations, Talent Relations, and Influencer Marketing
The Last Of Us, S2
We drove cultural impact with our Season 2 premiere strategy. Led the collaboration with influencers, including the show-stopping drag-clickers, whose red carpet photo achieved unprecedented engagement, and the strategic partnership with Complex to engage influencers and superfans as the story evolved (IYKYK!). We ensured a lasting connection to the series, and drove over 25M impressions.
Creative Direction, Experiential Activations, Media Partnership, Talent Relations, Social Media, and Influencer Marketing.